Within 3 weeks of launching our historic 45' plane, we achieved over 123m media impressions, including 225 unique news outlets and our story was picked up in 9 different countries.

In one month we garnered 53,310 unique website visitors. The site has consistently averaged at 1,500 uniques and the teaser video got over 861,000 views.Our real success, however, was felt when we were picked up by a children's blog called DOGO news. Kids continue to read and make comments such as, "i wish i could make one. i mean that is just so super cool!" – rnstata.

We deployed a variety of tactics to communicate to our audience and draw in their interest regarding this effort. Some examples include:- Created a seeded video recapping the outcome of the flight- Sent lesson plan packets to schools regarding the science of flight and information on the paper airplane contest at PASM- Press releases and pitches to press which resulted in news coverage locally, nationally and globally - Wild postings of our contest poster around town in the Tucson, AZ area- Ran online banners on tourist and news' sites that drove traffic to our campaign's microsite - Utilised PASM's existing opt-in email database to message their loyalists 

Tucson’s Pima Air and Space Museum came to us in 2011 with a problem: their shrinking audience. Current visitors tend to be older men in their 60’s and 70’s – a  loyal, but unfortunately shrinking group. Pima Air & Space Museum needed to do something fast to reinvigorate interest for a new generation of aviation fans. As it turns out, this younger generation has a gatekeeper issue: their parents. And, instead of seeing PSAM’s exhibits as a glorious display of heroic events, many parents see it as a collection of rusted military relics.  What they don’t know is that aviation isn’t just about flying: it teaches children lessons in physics, math, design, and engineering in far more engaging ways than any textbook could.  This insight guided our mission: Find a way to transform PASM from a historical institution to a dynamic classroom.