Hidden cameras capture real adult’s reactions, as five girls improvise live, setting free their imaginations in the real world, just as they do when playing with Barbie.

One girl gives a group of adult students a lecture on the brain’s importance.

Another becomes a vet; and took over a surgery, meeting real animals and their owners.

A third girl became a busy businesswoman while waiting for her delayed flight at the airport.

One girl became a paleontologist – an expert on dinosaurs and gave real tours in the Natural History Museum.

Another became the new head coach for a semi-professional football team, surprising the players and taking a real training session.

In all these scenarios we surprised the adults, they weren’t expecting a child, and so their reactions were 100% genuine each time.

The film cuts back to one of the girl’s bedrooms, where we reveal the little girl playing

The brand has seen a three-year sales decline, and was continuously on the end of a stream of negative publicity, often being seen as a contributor to female body issues. The brand wanted to change the way the world talked about Barbie and remind people what really happens when girls play with Barbie.

Using a mixture of scripted and unscripted performance, as well as capturing the reactions of the public with hidden cameras, we were able to create a film that gets right to the heart of what Barbie is all about. The film managed to talk to both believers and naysayers, giving both a compelling case for the benefits of playing with Barbie.