Direct > Use of Direct Marketing
Y&R ITALIA, Milan / Y&R / 2010
Overview
Credits
BriefWithProjectedOutcomes
The use of special paints reveals in the dark the environmentally aware message
ClientBriefOrObjective
Christmas greetings card that challenges the receiver to save energy
Effectiveness
Recipients were delighted by receiving a typical greeting card that to address a very important theme uses irony.
Relevancy
a simple Christmas card has been able to pass in an ironic way an environment awareness message
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