Direct > Use of Direct Marketing

GREEN CHRISTMAS

Y&R ITALIA, Milan / Y&R / 2010

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Presentation Image

Overview

Credits

Overview

BriefWithProjectedOutcomes

The use of special paints reveals in the dark the environmentally aware message

ClientBriefOrObjective

Christmas greetings card that challenges the receiver to save energy

Effectiveness

Recipients were delighted by receiving a typical greeting card that to address a very important theme uses irony.

Relevancy

a simple Christmas card has been able to pass in an ironic way an environment awareness message

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Data / Insight

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ITALIA LONGEVA - ITALIAN NETWORK DEDICATED TO AGING, CREATED BY THE MINISTRY OF , Y&R ITALIA

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