We open on a small group of hardcore soccer fans standing on a street outside of a pub. Suddenly, one of them starts singing Ti Amo, the classic Italian love song by Umberto Tozzi. Another hooligan joins, and another one, and as the camera pulls out we see a whole big gang of hooligans. They all sing together with the power of an entire stadium of fans during a soccer game, turning the cheesy love song into something big, beautiful and romantic. After the last chorus, a super appears: “It’s match day. It’s Valentine’s Day. Let your better half know how you feel. Dedicate and send this song at pumahardchorus.com”. Followed by Puma’s “Love = football” next to the Puma logo.