Film > Product & Service

PILLOW FIGHT

DDB, Chicago / AB INBEV / 2010

Awards:

Silver Cannes Lions
CampaignCampaign(opens in a new tab)
Film

Overview

Credits

Overview

Synopsis

Not too heavy, not too light. Bud Light is just right. Shows girls having a pillow fight on a bed hitting each other gently. One girl starts taking it to far and hitting the other women really hard.

More Entries from Alcoholic Drinks in Film

24 items

Grand Prix Cannes Lions
THE MAN YOUR MAN COULD SMELL LIKE

Cosmetics & Beauty

THE MAN YOUR MAN COULD SMELL LIKE

OLD SPICE, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
REPLACEMENT

Sweet Foods & Snacks

REPLACEMENT

GENERAL MILLS, SAATCHI & SAATCHI

(opens in a new tab)
Gold Cannes Lions
REGULARS

Alcoholic Drinks

REGULARS

FOSTER'S, DROGA5 AUSTRALIA

(opens in a new tab)
Gold Cannes Lions
ARCTIC SUN

Non-Alcoholic Drinks

ARCTIC SUN

PEPSICO, BBDO CANADA

(opens in a new tab)
Gold Cannes Lions
HARDCHORUS

Clothing, Footwear & Accessories

HARDCHORUS

PUMA, DROGA5

(opens in a new tab)
Gold Cannes Lions
INHERITANCE

Other Vehicles, Auto Products & Services

INHERITANCE

CAR ONE, LEO BURNETT ARGENTINA

(opens in a new tab)
Gold Cannes Lions
CRYING

Entertainment & Leisure

CRYING

CONSULATE GENERAL OF ARGENTINA IN LOS ANGELES, CONILL SAATCHI & SAATCHI

(opens in a new tab)
Gold Cannes Lions
CLOSET

Publications & Media

CLOSET

CANAL, BETC EURO RSCG

(opens in a new tab)
Gold Cannes Lions
DINNER PLANS

Commercial Public Services

DINNER PLANS

VONAGE, TBWA\CHIAT\DAY

(opens in a new tab)
Gold Cannes Lions
RATTLE

Commercial Public Services

RATTLE

VONAGE, TBWA\CHIAT\DAY

(opens in a new tab)
Gold Cannes Lions
KAREN

Commercial Public Services

KAREN

VONAGE, TBWA\CHIAT\DAY

(opens in a new tab)
Gold Cannes Lions
MONKEY

Public Awareness Messages

MONKEY

WORLD WILDLIFE FUND (WWF), LEO BURNETT SYDNEY

(opens in a new tab)
Gold Cannes Lions
SELINAH

Fundraising & Appeals

SELINAH

THE TOPSY FOUNDATION, OGILVY JOHANNESBURG

(opens in a new tab)
Gold Cannes Lions
THE MAN WHO WALKED AROUND THE WORLD

Internet Film

THE MAN WHO WALKED AROUND THE WORLD

DIAGEO, BBH

(opens in a new tab)
Gold Cannes Lions
HARDCHORUS ITALY

Internet Film

HARDCHORUS ITALY

PUMA, DROGA5

(opens in a new tab)
Gold Cannes Lions
CLEANS YOUR BALLS

Internet Film

CLEANS YOUR BALLS

UNILEVER, BBH

(opens in a new tab)
Gold Cannes Lions
REPLAY

Other Screens

REPLAY

GATORADE, TBWA\CHIAT\DAY LA

(opens in a new tab)
Gold Cannes Lions
LAST CALL

Interactive Film

LAST CALL

NBC, JUNG von MATT

(opens in a new tab)
Silver Cannes Lions
HOSPITAL

Savoury Foods

HOSPITAL

A. DAIRY, ADVANTAGE MARKETING & ADVERTISING

(opens in a new tab)
Silver Cannes Lions
OFFICE

Savoury Foods

OFFICE

A. DAIRY, ADVANTAGE MARKETING & ADVERTISING

(opens in a new tab)
Silver Cannes Lions
KITCHEN

Savoury Foods

KITCHEN

A. DAIRY, ADVANTAGE MARKETING & ADVERTISING

(opens in a new tab)
Silver Cannes Lions
PLANT

Sweet Foods & Snacks

PLANT

WRIGLEY, TBWA\CHIAT\DAY

(opens in a new tab)
Silver Cannes Lions
PILLOW FIGHT

Alcoholic Drinks

PILLOW FIGHT

AB INBEV, DDB

(opens in a new tab)
Silver Cannes Lions
PAINTBALL

Alcoholic Drinks

PAINTBALL

AB INBEV, DDB

(opens in a new tab)

More Entries from DDB

24 items

Gold Cannes Lions
AUSTRALIA DAY

Creative Effectiveness

AUSTRALIA DAY

MCDONALD'S, DDB

(opens in a new tab)
Gold Cannes Lions
MINTIES MOMENTS

Best use of Television

MINTIES MOMENTS

CADBURY, DDB

(opens in a new tab)
Gold Cannes Lions
#COMEONIN

Activation by Location

#COMEONIN

THE SYDNEY OPERA HOUSE, DDB

(opens in a new tab)
Gold Cannes Lions
TRACK MY MACCA'S

Best Use of Mobile Devices

TRACK MY MACCA'S

MCDONALD'S, DDB

(opens in a new tab)
Gold Cannes Lions
BIKERS-POLICE

Other Vehicles, Auto Products & Services

BIKERS-POLICE

VOLKSWAGEN, DDB

(opens in a new tab)
Gold Cannes Lions
CAR JACK-GLASS TRUCK

Other Vehicles, Auto Products & Services

CAR JACK-GLASS TRUCK

VOLKSWAGEN, DDB

(opens in a new tab)
Gold Cannes Lions
PORTALOO-HEARSE

Other Vehicles, Auto Products & Services

PORTALOO-HEARSE

VOLKSWAGEN, DDB

(opens in a new tab)
Gold Cannes Lions
VACUUM CLEANER

Healthcare & Prescription Drugs

VACUUM CLEANER

PFIZER, DDB

(opens in a new tab)
Gold Cannes Lions
COFFEE

Healthcare & Prescription Drugs

COFFEE

PFIZER, DDB

(opens in a new tab)
Gold Cannes Lions
BUS STOP

Healthcare & Prescription Drugs

BUS STOP

PFIZER, DDB

(opens in a new tab)
Gold Cannes Lions
FATHER'S DAY

Best Use of Outdoor

FATHER'S DAY

C&A, DDB

(opens in a new tab)
Gold Cannes Lions
ONE CUP BRA

Field Marketing

ONE CUP BRA

LIGUE CONTRE LE CANCER, DDB

(opens in a new tab)
Gold Cannes Lions
THE UNCENSORED PLAYLIST

Use of Radio or Audio as a Medium

THE UNCENSORED PLAYLIST

REPORTERS WITHOUT BORDERS, DDB

(opens in a new tab)
Gold Cannes Lions
THE UNCENSORED PLAYLIST

Use of Music Streaming Platform or Video Hosting Service

THE UNCENSORED PLAYLIST

REPORTERS WITHOUT BORDERS, DDB

(opens in a new tab)
Gold Cannes Lions
APOLOGIZE THE RAINBOW

Audience Engagement / Distribution Strategy

APOLOGIZE THE RAINBOW

SKITTLES, DDB

(opens in a new tab)
Gold Cannes Lions
McDONALD'S BECOMES MACCA'S

Retail and E-Commerce, including Restaurants

McDONALD'S BECOMES MACCA'S

MCDONALD'S, DDB

(opens in a new tab)
Gold Cannes Lions
THE AD BREAK CHAMPIONSHIP - GTI HIJACK

Use of Branded Content Created for Digital or Social

THE AD BREAK CHAMPIONSHIP - GTI HIJACK

VOLKSWAGEN, DDB

(opens in a new tab)
Gold Cannes Lions
LAP 1

Outdoor

LAP 1

HONDA MOTO FRANCE, DDB

(opens in a new tab)
Gold Cannes Lions
LAP 112

Outdoor

LAP 112

HONDA MOTO FRANCE, DDB

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Gold Cannes Lions
LAP 559

Outdoor

LAP 559

HONDA MOTO FRANCE, DDB

(opens in a new tab)
Gold Cannes Lions
LAP 826

Outdoor

LAP 826

HONDA MOTO FRANCE, DDB

(opens in a new tab)
Gold Cannes Lions
APOLOGIZE THE RAINBOW

Launch / Re-launch

APOLOGIZE THE RAINBOW

SKITTLES, DDB

(opens in a new tab)
Gold Cannes Lions
APOLOGIZE THE RAINBOW

Launch / Re-launch

APOLOGIZE THE RAINBOW

SKITTLES, DDB

(opens in a new tab)
Gold Cannes Lions
APOLOGIZE THE RAINBOW

Personalised Campaigns

APOLOGIZE THE RAINBOW

SKITTLES, DDB

(opens in a new tab)