Direct > Product/Service
HOW TO CATCH A CROC
I DO, Anderlecht / FULL PAGE / 2004
Overview
Credits
Overview
BriefExplanation
Make advertisers subscribe to the savings programme of Full Page, a media service company. The more media space they buy, the more free space they save for their next campaign.
CampaignDescription
The logo of Full Page is a crocodile. Sir F.P. Tippett, an authentic British Victorian colonial, showed the advertisers how to catch this croc. The easiest way is by hand.
Outcome
122 advertisers subscribed for the programme.
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