Telecom operator Belgacom organised a pitch for its DM budget, which is the biggest below budget of Belgium. Our agency wanted to be invited for this pitch. The problem: Belgacom never heard about us.

Our agency was invited for the pitch. And yes: we won the Belgacom DM budget – which made the agency grow with 50%!

We knew the Belgacom Marketing Manager, Rob Vanhees, is fond of racing and soccer. We sent him a personalized karting suit. The sponsoring brands were replaced by the name of our agency’s managers. The attached card referred to a special website. Challenge on this website: “Are you brave enough to beat us in a karting contest? After the karting, it is your turn to challenge us… with a briefing”.On the website every employee of the agency presented himself in a challenging way with a provocative headline. The website was full of funny football quotes by David Beckham.