MODS is the Swedish market leader in retouch and graphics processing. NowMODS want to remind Ad Agencies they haven’t worked with in a while to usethem again.

The campaign became the “topic of the day” at all of the Agencies it wassent to.

The follow-up call showed that 100% of the ADs approached in the campaignwould chose MODS for their next retouch job, and a lot of work was bookedstraight away.

The best way to tell someone how great you are is to show it. That isexactly what Mods are doing here.A picture of an Account Manager at an Ad Agency is “accidently” sent to anArt Director working there. On the picture there are things that the AM wantto improve to be better looking. The finished proof is also attached. Thepictures are tailor-maid for each Agency.The aim is that the art director shows the mail to the other Creatives to make fun of the AM (and as a consequence talk about MODS and how skilled they are).