Direct > Use of Media
ÅKESTAM.HOLST, Stockholm / MODS / 2006
Awards:
Overview
Credits
ClientBriefOrObjective
MODS is the Swedish market leader in retouch and graphics processing. NowMODS want to remind Ad Agencies they haven’t worked with in a while to usethem again.
Outcome
The campaign became the “topic of the day” at all of the Agencies it wassent to.
The follow-up call showed that 100% of the ADs approached in the campaignwould chose MODS for their next retouch job, and a lot of work was bookedstraight away.
Solution
The best way to tell someone how great you are is to show it. That is exactly what Mods are doing here.A picture of an AccountManager at an Ad Agency is “accidently” sent to anArtDirector workingthere. On the picture there are things that the AM wantto improve to be better looking. The finished proof is also attached. Thepictures are tailor-maid for each Agency.The aim is that the AD shows the mail to the other Creatives to make fun ofthe AM (and as a consequence talk about MODS and how skilled they are).
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