The main character of the film is not an overpaid football star but a regular African boy to whom the audience can relate. The new boot makes him go from playing in the backyard to retiring from the National Team in one minute, a dream most young players have (even though they hope it takes a little longer…).

The communication goal was to launch a new football boot for PUMA Football that is super fast, and to make the customer understand that with it, the player gets to the ball faster.

The goal with the launch of the VSeries was to increase sales with 30%; a brave aim.

That ambition was surpassed in the first month, and the campaign was met with a lot of appreciation from the consumers who sent e-mails to PUMA and took Leon to their hearts.

The film is made to look like it’s all been shot in one take. The cuts are seamless and the flow of the film helps to tell the story of the ultra fast career. We follow the boy through his career and the cutting technique leaves the viewer almost as bewildered as the boy himself.

PUMA is always a bit special, and plays in its own arena. If it can be anyone, it can’t be PUMA. That’s why we chose to exaggerate it. You not only get to the ball faster, everything speeds up with the new PUMA v.06 boot that “gets you there faster”. The idea is a film that uses a special cutting technique to show a career that is speeded up into the absurd when the little boy puts his new PUMA boots on.