This film tells us a story about a curious city where everything seems to be leaning. The trees grow inclined, the coffee inside the cup is inclined and the oranges drop on the floor and roll to the side. Finally it is revealed that this city doesn’t exist, what really exists is the Ford Ecosport with Hill Launch Assist, that starts in the hill like it would on the flat.

People find hill starts and stops difficult without coasting. So we created a smart and funny film that shows how easy is this now with the Hill Launch Assist in Ford Ecosport.

The main challenge for the director in this film was to idealize a special language and visual identity that could help them to create this fantastic city where everything seems to be leaning.