Outdoor > Use of Outdoor

LE BON

INGO, Stockholm / LIDL / 2016

Awards:

Silver Cannes Lions
CampaignCampaign(opens in a new tab)
Presentation Image
Demo Film

Overview

Credits

Overview

EntrySummary

Every year on the 10th of December the Noble Prizes are awarded in The Grand City Hall of Stockholm. 1300 royal guests and the laureates are invited. However, the most famous thing about the evening is the carefully crafted menu, which is served according to a strict minute by minute schedule.

Millions of people watch the live broadcast of the Nobel dinner. And in a neighbor TV channel, at the same time, The Le Bon dinner was aired live during commercialbreaks.

This year on the same night, in the same second, the doors to another banquet opened - LE BON (a palindrome of NOBEL). It mirrored every little detail of the Nobel banquet: a 1.1 replica of the Grand City Hall, 1300 guests, 5200 plates, 50 chefs, 260 waiters etc. Finally anyone could experience the Nobel menu - which was 100 % made of ingredients from LIDL, the discount store.

More Entries from Use of Ambient Outdoor in Outdoor

24 items

Grand Prix Cannes Lions
BREWTROLEUM

Integrated Campaign led by Outdoor

BREWTROLEUM

HEINEKEN, COLENSO BBDO

(opens in a new tab)

More Entries from INGO

24 items

Grand Prix Cannes Lions
THE SWEDISH NUMBER

Travel, Transport & Leisure

THE SWEDISH NUMBER

SWEDISH TOURIST ASSOCIATION, INGO

(opens in a new tab)