Mexico tops the list of teen pregnancies out of all OECD countries. This country is traditionalist and conservative; parents and teachers don’t talk about sex education with their children or students. It was detected that the most vulnerable group to teen pregnancies is made up of girls who belong to low-income families. These girls have less access to education and electronic mediums to obtain information about sexuality. Access to information is more restricted for girls and even more so to girls who live in the poorest parts of the country.

The simplicity of this idea made it so that its implementation was very simple, practical and fast. During the first phase of this developing initiative, more than 2,000 sanitary pads were produced, to reach 700 girls. This pads were handed out in primary schools in one State with a high number of teen pregnancies.

The impact this idea has had on the media got society to start questioning the rights girls have to a more effective sex education. At the same time the importance of family and the attention girls need during this stage were put on the table. Also, a 45% increase in donations was achieved as a consequence of this project. The goal for visits to Save the Children’s website, which was set at 300,000 visits, was also surpassed. Thanks to a monthly projection of the total amount of donations received until now, it is predicted that the necessary funding needed to spread this initiative to every community in every State of the country in the next will be raised in the next few months. The idea has obtained free coverage thanks to its repercussion in the media, generating more than $350,000 USD of free media up until now.

Thanks to Save the Children’s profile and database, very specific information was able to be collected. It was detected that the group of girls most vulnerable to teen pregnancies belong to low-income families. This helped decide which sectors and who would be targeted by this initiative. The effectiveness of this program made Save the Children’s relevancy more evident for trying to always find a more innovative way to try to solve problems related to children.

Save the Children’s values are based on creating humanitarian responses, focusing their attention on the special necessities of children. In this case, their work centered around creating a program that provided young girls with the necessary information about sexuality that will allow them to make decisions related to their future, avoiding the limitations and inequality that a traditionalist and conservative country such as Mexico can create.