Polish children hospitals are old, outdated, lack digital solutions, and don't care enough about user experience. Hospitals need help of professional advisors to change but they don’t have budget for expenses that are not medical treatments. How to change Polish hospitals into modern ones then? This is a mission of Foundation K.I.D.S. that gathers volunteers - the best technology, psychology, UX, buisness experts who want to share their knowledge and professional experience with hospitals. How do we reach them and persuade to join K.I.D.S. and help implement technologies into children’s hospitals? And one more thing: how do we do it for free?

Polish hospitals are public institutions - they are paid for medical treatments but don't have enough money to modernize the infrastructure, to digitalise processes and for solutions improving the comfort and experience of small patients. The hospitals' CEO's are usually the doctors who lack the business knowledge necessary to effectively manage the very complex organisation which is the hospital. As a result, hospitals tend to drown in debt. In the world where all other services are designed to make users' lives as comfortable as possible with a strong focus on user experience, the contrast becomes unbearable for the patients but also for the doctors and other hospital employees. How to transform technology and business knowledge into hospitals?

Hospitalized children took matters into their own hands by hiring top professionals. With the help of the K.I.D.S foundation and Linked In they became Little headhunters. Children carefully selected experts who could share their know-how with hospitals. Then they recorded personalized recruitment videos for each of them and shared their message directly.

We knew which experts we wanted and needed to improve children's hospitals. We had selected the best Polish innovation and tech specialists who had the most followers on LinkedIn. We needed to convince them to engage as volunteers but to do it effectively and to create buzz, we needed to steal their hearts.

That is why, in our campaign, children took matters into their own hands. Children who have experience with Polish hospitals became the youngest headhunters in the world and helped us recruit the greatest professionals on LinkedIn by sending them personalized videos. The experts published the videos and agreed to work for free. We knew that others would follow.

Besides being themselves, we wanted our children to have a professional background so they could act accordingly on LinkedIn. We first organized recruitment workshops for them. They were taught by the best HR experts how to talk and behave like headhunters. Then they prepared their speeches for each professional. Finally, our little headhunters recorded 14 personal videos and they sent them on LinkedIn to the top experts we needed. These experts were delighted to publish videos and to help hospitals. Thanks to the reach of the leaders many people were exposed to our message, a lot of them joined the foundation and they all help for free.

Little headhunters recruited top businessmen, politicians, media stars and technology experts in Poland and they all agreed to work for free. Kids recruited in total 103 experts – more than 4690 hours of volunteering, equivalent to almost 3 mln Polish zloty.

They also recruited 4 major companies to support hospitals – Nationale-Nederlanden, BNP Paribas, Reckitt and Microsoft. Recruited experts helped us with innovative hospital projects such as VR in chemo, podcasts supporting medicals in emphatic communication with patients, translators, and a mobile app. It became the best recruitment campaign in the history of pediatric hospitals in Poland.