Polish hospitals are outdated and lack user experience. Children patients decided to take matters into their own hands and change Polish hospitals with the help of the K.I.D.S. Foundation. Our little headhunters carefully selected top Polish experts that could share their know-how to improve hospitals. Then children recruited them on LinkedIn, sending each of them direct personalized video. Top businessmen, politicians, media stars and technology experts in Poland published the videos and agreed to work for free. We recruited in total 103 experts – more than 4690 hours of volunteering, equivalent to almost 3 mln Polish zloty.

Polish hospitals are old, outdated, lack digital solutions and don't care enough about user experience. How to change Polish hospitals into modern ones without any budget? This is the mission of Foundation K.I.D.S. To do so, it needs the best technology experts in Poland as volunteers. How do we reach them and persuade them to help implement technologies in children’s hospitals? And one more thing: how to do it for free, because neither hospitals nor the foundation have any money for them?

Hospitalized children took matters into their own hands by hiring top professionals. With the help of the K.I.D.S foundation and Linked In they became Little headhunters. Children carefully selected experts who could share their know-how with hospitals. Then they recorded personalized recruitment videos for each of them and shared their message directly.

We knew which experts we wanted and needed to improve children's hospitals. We had selected the best Polish innovation and tech specialists who had the most followers on LinkedIn. We needed to convince them to engage as volunteers but to do it effectively and to create buzz, we needed to steal their hearts.

That is why, in our campaign, children took matters into their own hands. Children who have experience with Polish hospitals became the youngest headhunters in the world and helped us recruit the greatest professionals on LinkedIn by sending them personalized videos. The experts published the videos and agreed to work for free. We knew that others would follow.

Besides being themselves, we wanted our children to have a professional background so they could act accordingly on LinkedIn. We first organized recruitment workshops for them. They were taught by the best HR experts how to talk and behave like headhunters. Then they prepared their speeches for each professional. Finally, our little headhunters recorded 14 personal videos and they sent them on LinkedIn to the top experts we needed. These experts were delighted to publish videos and to help hospitals. Thanks to the reach of the leaders many people were exposed to our message, a lot of them joined the foundation and they all help for free.

Little headhunters recruited top businessmen, politicians, media stars and technology experts in Poland and they all agreed to work for free. Kids recruited in total 103 experts – more than 4690 hours of volunteering, equivalent to almost 3 mln Polish zloty.

They also recruited 4 major companies to support hospitals – Nationale-Nederlanden, BNP Paribas, Reckitt and Microsoft. Recruited experts helped us with innovative hospital projects such as VR in chemo, podcasts supporting medicals in emphatic communication with patients, translators and a mobile app. It became the best recruitment campaign in the history of pediatric hospitals in Poland.