This work was created exclusively for B2B. CO2AT was sent to 200 key people from major fashion retailers, from Heads of Sustainability to Buyers, these are the ones who's decisions have real impact on what the brand sells to consumers and, ultimately, on the environment. By impacting them with this idea, we could potentially be impacting millions.

The Fashion Industry is one of the world's greatest polluters. It is estimated that it is responsible for 10% of global carbon emissions.

We were charged with creating a piece of communication that reflected the brand’s positioning “Future Before Fashion” and its commitment to helping the fashion industry create products with low or no impact on the environment. The target was the retailer’s global network, specifically the decision-makers within the biggest fashion brands.

The objective was to communicate to fashion retailers that we have the technology and the means to act now. To show them that sustainability can and should be mainstream and that a futuristic piece of clothing like CO2AT can exist in the present.

CO2AT is the first garment that absorbs CO2 and releases O2, besides having other unique features: anti-bacterial, anti-odor, anti-viral, water-resistant and repellent. 200 units were produced and sent to major fashion brands, in a simulation of what a garment from their Fall/Winter 2043 collection could look like. The aim was to show fashion retailers that a future with truly green solutions is already possible. CO2AT was created in partnership with the London-based multidisciplinary research laboratory Post Carbon Lab. CO2AT behaves like a plant. Its hood is treated with microbial pigmentation using photosynthetic microorganisms that absorb CO2 and release oxygen, neutralising the impact of its production, improving the user’s immediate environment, and producing approximately the same amount of O2 as an oak tree. With proper maintenance, CO2AT is capable of producing oxygen for four years, after which it can be sent back to the lab where the algae organisms are reactivated.

It is estimated that the Fashion Industry alone is responsible for 10% of global carbon emissions.

Azgard9 has been producing denim pieces for the world's top fashion brands for over 30 years. During that time it has identified important players that have the power to make a real change. It is the brand's responsibility to use that in favour of a bigger cause.

Our approach was to try to impact that network in a unique way and show them that we have the technology and a future with truly green solutions is already possible.

So we created CO2AT. The first garment that absorbs carbon dioxide and releases oxygen, besides having other unique features: anti-bacterial, anti-odor, anti-viral, water-resistant and repellent. 200 units were produced and sent to key people at the major fashion brands, in a simulation of what a garment from their Fall/Winter 2043 collection could look like.

From thread to garment, CO2AT was created in partnership with the London-based multidisciplinary research laboratory Post Carbon Lab. CO2AT's hoodie is treated with microbial pigmentation, so it actually behaves like a plant by using photosynthetic microorganisms – a process by which plants take in carbon dioxide and turn it into glucose and oxygen. Therefore, during its life cycle, the living cells coating absorbs CO2 and releases oxygen, improving the immediate environment of the wearer. CO2AT also neutralizes the impact of its production.

200 units were produced and sent to key people at major fashion retailers located around the world, over a period of 7 months (06/21 to 01/22). The aim was to show them that a future with truly green solutions is already possible. By impacting them with this idea, we could potentially be impacting millions.

The main point of creating CO2AT was never sales of the CO2AT itself, but to get brands to consider its technology for their own future collections. We're happy to say that we're starting to achieve just that. We recently started an official partnership with Lacoste and we're in active partnership talks with ASOS, GAP, American Eagle and Karl Lagerfeld.

Although sales of the CO2AT itself not being the main objective, this idea acted as an icebreaker with several other brands, resulting in over 2 million dollars in business.

CO2AT was also featured at COP26 (UN Climate Change Conference) and was news in CNN, Forbes, Vogue and The Indian Times, Sourcing Journal (leading publication in B2B trade media), to name a few.

In the first 7 months, the 200 CO2ATs produced have transformed a total of 204kg of CO2 into O2. Imagine what millions could do.

CO2AT was produced as part of Azgard9’s recent repositioning “Future Before

Fashion”. A repositioning that comes directly out of the brand's purpose of developing products and solutions with low or no impact on the environment. The brand's ultimate goal is for sustainability to be a mainstream concept in the fashion world.