TROLL as magical thinking. 

The client name is unusual, Felix Trolldenier, what seemed to him like a disadvantage, it seemed to us an added value, so we abbreviate the name and turn it into a brand. The signature contextualizes the name in their own world. Supernatural, reinforces what is beyond the limit, post-production as manipulation of the truth, beyond the perception of man.

Name and services united by the perception of the supernatural.

Troll is a figure that inhabits our imagination. The idea is to recreate this figurative and symbolic scenario in an unusual and fun way.

Create a unique brand with a matchless personality.

Nullify the negative nature the name could bear, boosting the captivating naming and mood.

Making explicit the size and scope of the services and expertise of Troll post-production.

The identity is based on the Troll figure. We use typography as a figurative element and give it personality and expression.

How could we give life and articulated movement to a figurative logo?

This challenge was carried a conceptual step forward. A character brand.

From the use of motion capture technology, it was possible to replicate actual movements and link them

to the typography used in the identity, approaching the performance of a living figure to a character.

We created, with high technology, a universe of new tools, deconstructing the idea of ??monster, making it fun, emotional and real.

As a new and innovative brand, that uses high technology to carry a brand concept, it was published on creative and specialized websites, magazines and also shared as a live example of an idea of a figurative and symbolic scenario in an unusual and fun way. TROLL is a figure that inhabits our imagination, and this concept passed along to new clients, that accept TROLL as a symbol for the company's quality outcome. Name and services united by the perception of the supernatural.