Publicising the product benefits of Sagami Original, the world's thinnest condom at just 0.02 mm.By communicating a "love" theme, we were able to build an aimiable brand image that differed from other competitors.We used a real long distance couple from the entries received and asked them to run a 1000 km marathon.The goal is for the two to embrace. When they do embrace, the distance between them, that began at 1,000,000,000 mm is now 0 mm..".. and yet love needs distance", is inserted, and the distance is pushed back to 0.02 mm. Thus the benefit of the world thinnest condom.