A film that celebrates the unique Cutout Culture of Chennai; the cinema capital of India, delivered with a folk narrative based soundtrack that captured the 24 hour story of the Cutout Character with an addictive Double Beat: Naaka Mukka. The sound track went beyond the commercial to become No.1 in the Tamil Top 10 Songs of 2008 Charts, causing over a million downloads, spawning 2 full length feature film songs, generating 22 new street dance steps, 100 different ring tone remixes and over 2000 user generated video responses online. In fact, Naaka Mukka was voted as the Anthem of Chennai.