Rolling Stone. The unattainable, unstoppable bible of music journalism was coming to India.

'THE' Rolling Stone... which sold at a rockstar's ransom on the bohemian side of Mumbai's decadent footpaths would now be available in spanking new togs, smelling of rock, metal and newsprint And it would have Indian content as well. A karmic fusion of Ragas and Blues (R&B?) that would transport a billion potential head bangers into instant nirvana land.So IS IT POSSIBLE TO MAKE THE ICONIC LOOK FAMILIAR? AND STILL BE ICONIC?

The refrain came from the heartland of the Indian cultural pot pourri. The oldest civilization in the world had hidden deep in its bosom some of the oldest surviving traditional art forms. Still practised by artisans who had been orally handed down secret lessons that derived their beauty from the primal instinct for survival and celebration.Four of these, BATIK, KANTHA, MADHUBANI & ZARDOZI were chosen to recast four iconic Rolling Stone covers in their new likeness.Gnarled hands and weather beaten eyes tenderly worked their centuries-old magic on cover designs that had become folklore in modern iconography. And slowly a familiar sight opened behind new doors.

Rolling Stone opened its soul to India.