Media > Product & Service

LOVE METER JERSEY

GREY 141 GROUP, Sao Paulo / ALPARGATAS / 2013

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Case Film
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Overview

Credits

Overview

Effectiveness

The jersey was a success. And Topper is recognized as more than just a sportswear supplier for the team, but as a partner that understands the love that Gremio's fans feel for the club.

Execution

We developed a special edition of Gremio's jersey, with a sensor measuring the heartbeat rate of the cheering fan during each game of the season.

This information runs through an app that compares the results of all fans that wore the jersey during the match, and fans with higher rates win tickets to the next game and coupons for club-related products.

Strategy

Topper is the sportswear supplier for Gremio, one of the biggest football clubs in Brazil. Usually, sports brands want to enhance and measure athletes performance. Topper wanted to show that it cares for the fans performance. And Gremio happens to have one of the most passionate fan base of all clubs in Brazil.

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