With the Magenta Moon Campus, Deutsche Telekom assumes social responsibility by identifying a way to carry on under the “new normal” – in spite of the coronavirus. The Campus is an interactive playground, digital classroom, digital workshop and a hybrid discussion platform, all rolled into one – and offers a playful way to acquire digital media literacy during the pandemic.

The coronavirus has rendered events with classical physical attendance (trade fairs, congresses, concerts, training events, etc.) impossible. Innovative event formats with new brand content, other experiences of proximity and intelligent safety concepts are in demand; formats that invite us to look forward – with courage and curiosity.

An initiative for digital education.

A space to learn and play, a digital workshop and a hybrid discussion platform all rolled into one.

The coronavirus has rendered events with classical physical attendance (trade fairs, congresses, concerts, training events, etc.) impossible. Innovative event formats with new brand content, other experiences of proximity and intelligent safety concepts are in demand; formats that invite us to look forward – with courage and curiosity.

With the Magenta Moon Campus, Deutsche Telekom assumes social responsibility by identifying a way to carry on under the “new normal” – in spite of the coronavirus.

Deutsche Telekom promotes media literacy with a wide range of projects and initiatives, thus enabling children, young people, and adults of all ages to deal competently and safely with new technologies. Whether workshops, online training courses or films: with a wide range of projects and initiatives, Deutsche Telekom helps people both nationally and internationally, for example, to create secure passwords, recognize fake news or learn to code in workshops. With the Magenta Moon Campus, Deutsche Telekom assumes social responsibility by identifying a way to carry on under the “new normal” – in spite of the coronavirus.

Magenta Moon is a “phygital” experience: This is where the boundaries between the digital and physical worlds have begun to dissolve. A sophisticated no-touch concept and cleverly choreographed user ensure that visitors will always intuitively keep the right distance. The Campus demonstrates how immersive brand experiences can be made safe in spite of COVID.

The Magenta Moon Campus offers a fascinatingly diverse educational program, free of charge, that benefits all generations – with a focus on the key topics of sustainability, media literacy and digitalization. The program comprises 154 workshops and 45 online workshops, top-flight lectures, live podcasts, webinars and performances, along with a digital office hour for the so-called “Silver Society.” It is designed to impart practical knowledge and to introduce program participants to the digital tools of our time – whether on-site in Berlin or online. School pupils and senior citizens alike can select workshops on coding and the fundamentals of AI, as well as courses on cyber bullying, privacy protection and digital detox, among other things. They can also playfully learn how to distinguish fake news from real facts.

Magenta Moon is a “phygital” experience: This is where the boundaries between the digital and physical worlds have begun to dissolve. A sophisticated no-touch concept and cleverly choreographed user ensure that visitors will always intuitively keep the right distance. The Magenta Moon Campus demonstrates how immersive brand experiences can be made safe in the midst of the coronavirus pandemic.

The Magenta Moon Campus recorded more than 20 million media contacts (including 1.3 million influencer impressions, reports in national and international media, from Bunte magazine to the Tagesspiegel newspaper, from Spain and China). It also helped revitalize Berlin’s city center in the wake of the coronavirus lockdown. In times of progressive attrition due to the coronavirus, this is how Telekom is becoming a pioneer for digital optimism.

Deutsche Telekom is one of the world's leading integrated telecommunications companies, with some 242 million mobile customers, 27 million fixed-network lines, and 22 million broadband lines.

Magenta Moon Campus is an initiative on behalf of digital education for all.

Deutsche Telekom believes in the compatibility of economic, social, and ecological aspects and is committed to acting responsibly along the entire value chain.

Deutsche Telekom's network can do more than just connect people. It makes our lives safer, promotes equal opportunities, and helps reduce energy consumption and conserve resources.

With the Magenta Moon Campus, Deutsche Telekom assumes social responsibility by identifying a way to carry on under the “new normal” – in spite of the coronavirus.