Innovation > Innovation

METEOR BROADCASTER

BASCULE, Tokyo / MITSUI & CO. / 2017

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Case Film

Overview

Credits

Overview

CampaignDescription

Systems for observing meteors using radio waves emitted from the ground already existed. However, the observation data were accumulated only for researchers. There was no system that made it possible to notify the presence of meteors to the general public in real-time.

We thought that we could develop the world's first system to help you "wish upon a shooting star" by combining data on the presence of meteors and people's wishes.

Execution

We set up observation antennas all over Japan, and collect the data 24 hours a day and apply algorithm analysis to detect meteors.

We have created a function that delivers the detection of meteors in real-time to all kinds of devices, and have used it in two cases.

1. Meteor-synchronized illumination "Forest of Wishes"

We developed illumination synchronized with a celestial phenomenon. The stage is a Tokyo park where stars are not visible. When a meteor is detected, the trees shine and everyone's wishes shoot up into the sky.

2. Meteor-synchronized TV program "Meteor Broadcasting Station"

We broadcast a program live in which musicians enthusiastically sang songs related to stars. When a meteor was detected, the wishes of the viewers would be synthesized and aired in real-time.

We also developed a catch where the viewers could turn their smartphones face up towards the sky when a meteor is detected, and fragments of a star comes falling down to the smartphones as points that can be used to apply for presents.

Outcome

The Forest of Wishes attracted significant media attention as the world's first illumination synchronized to meteors, generating more than 200 million yen worth of publicity. A new power spot was born in Nihonbashi. Young people, who were not attracted to Nihonbashi, congregated there in droves.

The Meteor Broadcasting Station was well-received by viewers as a new, branded experience that synchronizes meteors, wishes and music as well as meteors, television and smartphones.

Relevancy

We have developed the world's first system to help you "wish upon a shooting star," that something that you want to do at least once in your life but rarely have the chance to.

Synopsis

The Tokyo skies are so bright that you cannot see meteors.

There are legends all over the world that "wishing on a falling star will make your dream come true." But that's difficult, since you never know when that falling star will come.

We thought that creating a system that brings together a celestial phenomenon that is universally recognized to be romantic like a "falling star" and "wishes," which everyone has, would provide a moving experience.

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