The contents/service was created for a campaign to encourage our targets steady use of AXE in the morning.One can get a wake-up call by setting time, entering the mobile phone number on the website, and making a confirmation call.Upon making a confirmation call, a girl in user's monitor picks up the phone at right timing and start lip-acting in sync with the voice on the other end of the line.The exquisitely-executed synchronization of picture and voice amazed users and produced a lot of reaction.