Social and Influencer > Online Video

METEORITE

GRUPOLINK, Santiago / LG / 2014

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Overview

Credits

Overview

Execution

We made a 2 minute video to be transmitted in the YouTube channel of LG Chile.

Outcome

Over 30 million views in total YouTube accounts over the world.

32,050 likes v/s 5,418 dislikes on YouTube.

671,948 shares and 677,654 likes on Facebook

Over 7,800 tweets.

Good Morning America and CNN opened the show with the meteor video. Covered by Forbes, Adweek, Mirror UK, IrishMirror, USA TODAY, The Telegraph, Gizmodo, Mashable, Fox News, India TV, Australia News, Financial Post, Mail Online.

Over USD $ 20 million in PR value.

Strategy

Introduce the first 84" Ultra HD TV of the world. A really big screen (120 x 210 cm) with ultra HD quality picture was the brief.

This TV is huge, like Big window size.

Taking into account this point appears a big insight " Through the windows you always see the reality "

We always trust that what happens outside of the window is REAL, and that was our key point to start creating the idea.

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