Health and Wellness > Awareness & Advocacy
JAZZ COMMUNICATION, Bucharest / INDEPENDENT MIDWIVES ASSOCIATION / 2017
Overview
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BriefExplanation
In the rural areas of Romania, a young couple, is conceiving their first baby. As time goes by, the pregnancy carries on in the solitude of their house, not monitored. Meanwhile, in a corner of their tiny house, we spot the silhouette of a midwife, just standing and watching them as months go by, a silent witness. When the birth moment comes, the women gives birth to a dead baby, while the midwife keeps watching the whole scene without helping, as if her hands were tight back. The movie ends in despair as more and more midwives appear in the room, willing to help the young mom and the baby, but they can't as if they were held back by an invisible force.
BriefWithProjectedOutcomes
All forms of commercial materials regarding healthcare and OTC drugs - educative materials, videos, TV commercials, radio, online, pharmacies materials addressing abroad target are evaluated before airing by the National Agency of Drugs (ANM).
EntrySummary
During communism, the midwife job was abolished as abortions were banned and midwives represented a too knowledgeable presence around women. Ever since, the midwives lost their role and remained in the public memory as old women, involved in ancient practices. The definition in the Romanian dictionary is: "old lady assisting a woman when giving birth".
Nowadays, in Romania the number of midwives per capita is a minuscule 1.9/1000 inhabitants.
But the real problem of the few Romanian midwives is that their statute has never been truly reconsidered since communism. They still function as nurses, not having the right to assist a birth or monitor one without a doctor. They can't profess the way they are trained to if their statute doesn't change. They can't monitor pregnancies or prevent still births in a country which is on the first place in infant mortality in EU.
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