We gave songbirds a strong voice, the voice of the most promising Romanian opera singers,"the lark of the opera": Andreea Ilie.  

Together with her we launched a shocking movie in which she was shot on the stage, by two hunters, while trilling her area just like a songbird. The video sent people on the website savethelark.ro, where we placed the info about the the Hunting Law and the petition against the law.  

People revolted. Debates started online and offline. tens of thousands signed the petition.

A week after the video, we created the TRILLFIE (TRILL +SELFIE)  Under the #Trillfie, our opera singer launched a challenge to other artists to donate and share pieces of their songs, inspired by the songbirds. The Trillfie went on TV and on radio. Artists and media people sang and invited Romanians to protest against the law and politicians to change it quickly.

We uploaded the video with the opera singer on the 21st of April 2015. The music chosen for the video serves the purpose: Handle's Lascia ch'io pianga. The lyrics describe the songbirds cruel fate: Let me weep /My cruel fate, /And that I /should have freedom.

The biggest online platform in Romania, Hotnews.ro, took it the same day generating in 3 hours over 300.000 views.

Right after that, debates raised in social media and the next day all the televisions were discussing about the Hunting Law. The video was broadcasted as editorial content in prime time news.

Days after, together with the opera singer, we launched the #Trillfie activation in online. Artists donated and shared pieces of songs inspired by songbirds. The Trillfie went on TV and radio. Artists united against the Hunting Law.

On the 20th of May, the Romanian Ornithological Society was called at the Parliament for negotiations.

The campaign lasted for 30 days, driven only by PR and social media.

After the 30 days, under the public pressure, the Civil Society was called for negotiations.

The law changed and it now protects the songbirds. It was considered a victory for the civil society.

7 million Romanian adults out of 15 million were reached.

20 prime time debates on the subject, on TV

1.8 million online impressions

Over 700.000 Euro earned media

A voice for songbirds #saveoursongbirds is the first campaign to ever change a law in Romania through music, with 1 opera singer and 0 budget. It is also the campaign that saved from extinction the national music symbol: the lark.

The music and the artist created the whole set-up for a strong call to action.

It's through music and artist performance that we managed to change an abusive Hunting Law and literally save the songbirds from being hunted.

The whole project was a perfect collaboration between creatives and artists.

The Parliament was refusing to negotiate with the Civil Society. So what we had to do was to put pressure on the politicians to accept negotiations and eventually change the abusive Hunting law allowing a slaughter among songbirds.

Romanians love music and they are sensitive to anything that menaces their national symbols - the lark being their music symbol. But they didn't know about this new and abusive Hunting Law. The Parliament was very silent and fast on this subject.

We had to shock and revolt them. Shooting on stage one of their loved musicians while trilling seemed enough to draw their attention and take action.

We wanted to get to negotiations using the public pressure.

In March 2015, the Romanian Parliament prepared a new hunting law allowing hunters to kill more, what they want, where they wanted. The law allowed a barbaric massacre among songbirds. The most endangered species due to this new law: the lark, our national music symbol that has been inspiring generations of composers and singers. 700.000 larks would be hunted and served as gourmet dishes around Europe.

The Parliament Committee that has been working on this new law was constantly refusing to meet members of the Romanian Ornithological Society to negotiate the law. 

Our objective: "force" politicians to accept negotiations with the civil society and change the law. For that, we had to put some public pressure on the politicians and make an unaware Romania know about and react to this subject.