Entertainment Lions For Music > Music Platforms & Technology
SAFE & SOUND MUSIC PLAYER
BBDO BANGKOK / LMG INSURANCE PUBLIC COMPANY / 2016
Awards:
Overview
Credits
Overview
CampaignDescription
Introducing SAFE & SOUND Music Player, The world’s first music app for pedestrians’ safer music experience. The built-in mode in music player app allows everyone to enjoy favorite bands or artists while also avoiding road accident. By integrating the Location Tracking feature, users can play their tunes right from the app and walk with their headphones on. When they approach main road or a rail track, where accidents mostly occur, the app will automatically lower the volume of the music to 70% and activating the microphone to allow the surrounding noise to come in by 30%. By doing so, people can be more aware of the surrounding, lowering the risk of accidents. Listening to music has never been this good and safe.
Execution
Introducing SAFE & SOUND Music Player, The world’s first music app that was designed for pedestrians’ safer music experience, enjoying the music while also avoiding road accidents.
We integrated Google Map into the app and utilized the Location Tracking technology in each smartphone. The app locates user’s position to know if they are on the street or not. This allows users to play their tunes from the app and walk with their headphones on. When they approach main road or a rail track, the app will automatically lower the volume of the music and activating the microphone to allow the surroundings noise to come in. By doing so, people can be aware of the surroundings, lowering the risk of accidents. The app is available for every music lovers worldwide to download on Google Play. User can also call LMG insurance directly from the app for further details about insurance package.
Outcome
• Safe & Sound Music Player is appreciated by music lovers and significant public figures, including Bangkok Counselor, Thai artists, and journalist.
"Best app for city people!”
Sutha Nitipanont – Bangkok Counselor
“Smart feature, big impact”
Kaona Pongpipat – Bangkok Post Journalist
“Brilliant app for music lovers!”
STOONDIO – Thailand’s rising singer-songwriter
• 20% of app users called LMG Call Center for further insurance package information.
• The app has been activated more than 150,000 times since launched and still counting.
• Most importantly, people are currently listening to music safely 6,000 hours a day.
Relevancy
SAFE&SOUND Music Player App fits to this category because this music app platform offers the innovative, safer way for people to listen to their favorite bands and artists for every mobile device.
This project allows LMG Insurance to seamlessly connect to people, especially music lovers in order to help them aware and avoid this life-threatening risk.
Strategy
LMG Insurance wants to help people to be aware and avoid life-threatening risk of headphone distraction. But how can we help save their life ..when music is their life ? There were several campaigns about the danger of headphone distractions on the street, all asking them to change their behavior by not to listen to the music on the street but none of them worked effectively.
The strategy is to find the new way to activate people to enjoy the music and be safer at the same time, without changing their behavior.
Synopsis
Thai people loves music. In these past years Thai people loves to listen to the music all the times through their smartphone. But when they using headphone, listening to their favorite bands or artists and walk on the street they are unaware of the surroundings. This behavior increase risk on the road and leads to road accidents and cause instant death in 70% of victims.
LMG Insurance wants to help people to be aware and avoid this life-threatening risk. But how can we help save their life ..when music is their life?
More Entries from Use of Music App/Device in Entertainment Lions For Music
24 items
More Entries from BBDO BANGKOK
24 items
