Outdoor > Ambient (Non-Standard and Free-Format Outdoor Adve
ABSORBPLATE
BBDO BANGKOK / THAI HEALTH PROMOTION FOUNDATION / 2016
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AbsorbPlate was applied where our target have their meals every day nationwide. The plates were implemented at local restaurants, restaurants in universities, schools, offices, and food courts. AbsorbPlate is a special solution to help Thai people eat healthier by directly removing excess oil from food they eat every meal, every day.
EntrySummary
Thai food is delicious but sometimes very greasy. There’re hundreds of stir-fry and deep-fry dishes cooked with oil. While delicious, these dishes cause Thailand to have the 2nd highest obesity rate in South East Asia in 2015, and cause a prevalence of health problems such as high cholesterol and high blood pressure.
Research shows that unhealthy eating behaviour is hard to change: most Thai people go for what’s delicious and less than 10% of Thais can follow through with their healthy-eating program, the other 90% could not go through with it. So, Thai Health Promotion Foundation had to find a way to help Thai people eat healthier in each of their regular meal.
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