Innovation > Innovation
MOTOREPELLENT
BBDO BANGKOK / DUANG PRATEEP FOUNDATION / 2016
Awards:
Overview
Credits
Overview
CampaignDescription
Why motorcycles? Because they are everywhere, just like mosquitos.
With or without the MotoRepellent filter, motorcycles drive though the slums all day, every day. So we wanted to make something good out it.
MotoRepellent is a light-weight, mobile device filled with non-toxic mosquito repelling oil and magnetically attached to the end of a motorcycle’s exhaust pipe. Heat from the exhaust activates the oil and mosquito-repelling scent is propelled out into the air via exhaust pressure.
As the motorcycles pass by, mosquitos within a radius of up to 3 meters are repelled, giving residents a safer, mosquito-free environment.
Execution
MotoRepellent was designed as a simple device to give users an easy to use, un-intrusive user experience.
It is a light-weight, mobile device filled with non-toxic mosquito repelling oil and attached to the end of a motorcycle’s exhaust pipe. Its compact cylindrical design visually integrates with the existing exhaust components and enables the exhaust to easily flow out of the exhaust system, uninterrupted. Heat from the exhaust activates the oil and mosquito-repelling scent is propelled out into the air via exhaust pressure.
Outcome
As a CSR campaign, the success of this campaign is based both on the potential impact MotoRepellent may have on the slum communities as well as the exposure generated for the The Duang Prateep Foundation.
After the launch of MotoRepellent, the Duang Prateep Foundation has received an out-pouring of inquiry's (both local and international, with regards to the MotoRepellent filter as well as to their general charitable activities - further raising the awareness of the slum community needs. According to the foundation, they have never received so many calls/inquiries since they were founded nearly 4 decades ago.
As a preventative measure to help combat mosquito-borne illnesses, MotoRepellent gives members of the slum community another tool to help better their living conditions without directly imposing on their or the communities daily routines, and we continue to work with the foundation to ensure ongoing successful implementations of MotoRepellent.
Relevancy
MotoRepellent represents what innovations are meant to be: out of the box thinking that results in a real-world problem solution. It takes existing objects and technologies and redefines their roles and limits to create something that potentially has a lifesaving effect.
Synopsis
We looked at the technologies that our target audience engage on a daily bases, and there we found our inspiration. Motorcycles are the #1 mode of transport in and around the slums, and we decided to use them to help combat mosquitos.
Mosquitos kill more people than any other animal in the world. In 2015 alone, Thailand experience more than a 207% increase in dengue patients – making it one of the worst years in recent history for this deadly mosquito-borne disease.
As this was a CSR campaign, we were working of off a very small budget. So we needed to find a solution that could be both sustainable as well as reach a very large audience.
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