Jukedeck's mission is to enable everyone in the world to create and experience the perfect music for what they are doing. To do this, we are developing an artificially-intelligent music composer which writes original music completely on its own and in a matter of seconds. The software behind Jukedeck is completely new, patent-pending, and has been developed by the in-house team.

As a video creator or brand, the process of sourcing and editing music is broken. Searching stock audio libraries takes ages, bespoke or popular music is expensive, and copyright & royalty restrictions are confusing. Jukedeck solves all of these problems. Ultimately, we want video creators to have the same creative autonomy over soundtracks as they do over the video content itself.

Beyond video, markets including games, retail and sports will all benefit from music that is unique, royalty-free, personalised, customisable, and created in seconds.

Users come to jukedeck.com, choose a style of music and settings including mood, speed and duration. Based upon the user's specifications, Jukedeck composes a new track in seconds.

How it works: We built a system that understands the rules of music theory and we train it using machine learning. It composes original music, note by note, just like a composer. The notes are then passed through a system we’ve built which automatically applies music production to a professional standard. The user then downloads the mp3. All this happens within 15 seconds.

We launched live on stage at TechCrunch Disrupt in December 2015. Since then, we have focused on developing new product features. We recently released the ability to edit your track after creation and new genres "piano" & "cinematic". There is more in the pipeline, including enabling users to specify at which point the intensity of the music should climax.

Jukedeck will

DEMOCRATISE music creation: Like Instagram for music.

LOWER cost of music for video: Due to the scalability of our software, millions of creators who can’t afford a composer can have unique, customisable music.

SIMPLIFY copyright and royalties: Jukedeck grants a single royalty-free licence to cover all media, platforms and territories.

REVOLUTIONISE music: Our technology creates music really quickly. In time it will be able to react in realtime to third-party data inputs (such as what you're doing and how you're feeling). For the first time, humans will listen to music that is highly personalised to them.

SUCCESSES:

>December 2014 won LeWeb Startup Competition

>April 2015 won Pitch@Palace

>December 2015 won TechCrunch Disrupt Startup Battlefield

>January 2016 listed in Bloomberg’s Business Innovators of 2016

>Already used in videos by brands including Google and The Natural History Museum

>Over 24.8 million views of videos on YouTube which feature Jukedeck music

Jukedeck has developed the first artificially-intelligent music composer that enables you to create unique, customisable, fully-produced & royalty-free music in seconds.

At Jukedeck’s core is a combination of data and technology (our system learns from existing music to generate further tracks), making it perfect for the Innovations Lions’ stated remit - ‘an exploration of data and tech as catalysts for creativity’.

Further, this solves a core problem faced by Lions’ attendees. Brands are making more videos than ever (400 hours of video is uploaded to YouTube every minute), and Jukedeck provides a simple way of sourcing soundtracks for this content.

Jukedeck launched the first artificially-intelligent tool for creating music in December 2015, and are demonstrating that technology will revolutionise music.

Teaching a computer to compose and perform music requires the rare combination of expertise in software development and music theory. Our team, led by Ed Rex, is second-to-none.

>Ed Rex (CEO) graduated from Cambridge University with a Double-starred First in Music. He is a published composer.

>Rob Reng (CTO) directed engineering at several global digital agencies, delivering technology for brands including Nike and Playstation. Also works as a music producer.

>13 additional engineers: credentials include PhDs in Music Informatics, Computational Physics and Scientific Computing. All Jukedeck engineers are also musicians, whose achievements include diplomas from top European conservatoires, producing tracks for Bloomberg & Visa, and performing with stars including Katy B & Dizzee Rascal.