we created a new type of backpack, The Lifesaver Backpack that can keep Children in remote jungle communitis safe when they use rivers to get to school and at the same time teach children and there parents about water safety and what to do in case of an emergency.

Inspired by the same technology used in lifevests and designed with materials that resist river currents and the weight of each child and their supplies, this backpack allows the child to float and it’s also capable of turning them around if they fall unconscious, allowing him or her to breathe freely.

The Lifesaver back packs were design and inspired by the same technology used in life vests, using light weight materials that resist strong river currents and colors that contrast agains the dark brown water of the rivers. They were also tested to resist the weight of children from ages 5 to 12 years old and their supplies, allowing the child to float and it’s also capable of turning them around if they fall unconscious, allowing him or her to breathe freely. The lifesaver back pack has also integrated into the design reflected materials that react to light. A internal dry bag for school supplies, a reinforce top handle that could be used for water rescues in the situation that a child is pulled from the water into a boat, a water proof whistle and stitch into the back are CPR instructions. All ready 500 Lifesaver Backpacks have been donated to.

In partnership with the Colombian Red Cross hundreds of back packs have been donated to 4 different jungle communities: Taparal, Munguido, San Jose and Los Perea. Also a educational program that impacted more than 2,000 people including children and adults teaching them first aid, CPR and and what to do in case of water emergencies. Working close with the Colombian Red Cross we are identifying other communities. To reach out with more Lifesaver Back packs. Luki has an on-going promotion in Supermarkets and stores for the porches of there product part of the money goes to the construction of more Lifesaver Back packs. The idea was also picked up by news media gaining free press that help the promo idea increasing sales that help create more Lifesaver Backpacks.

The Lifesaver Backpack is the perfect idea to reach remote jungle communities in a direct way, by been the perfect excuse to teach and talk about water safety. Especially reaching out to children who use rivers to get to school

inspired by the same technology used in life vests and the functionality of a backpack Also CPR instructions stitch into the back to remind them what to do in case of an emergency. this Innovateve direct piece could helps save, not only the life of the recipient, but to all those around that could need help.

Colombia is a country with hundreds of rivers that are used everyday by children in remote jungle communities to get to school, using precarious and unsafe means of transport but the problem is that rivers are unpredictable and flash floods happen without warning. Last year more than a thousand children drowned trying to get to school. Our Client Luki, a famous fruit snack that is always present in children’s lunch boxes and schools, asked us for an idea to help these children..