ANTRA, the entity that signs the "My first bra" campaign, is the largest in Latin America in the fight against the serious violations of human rights of the Transvestite and Transsexual Women population based in Brazil. Chaired by Keila Simpson, ANTRA developed a study on the murders of Trans people in 2018 and released the Map of Transfeminicides. Through this action, it denounces in the appropriate instances the murders of Trans people in Brazil to collect solutions to these crimes, as well as to promote information campaigns and proposals to guarantee the rights of Transvestites and Transsexuals. The film is part of ANTRA's most recent institutional campaign.

Every 48 hours a transsexual person is murdered in Brazil. This diagnosis was made by the National Association of Transsexuals and Transvestites, ANTRA, the largest entity in Latin America through the "Dossier of Murders and Violence against Transvestites and Transsexuals" of 2018, released on January 29. This date was chosen since 2004, when the document began to be organized annually in commemoration of the National Trans Visibility Day. The report highlights the killings that took place against the Trans people in 2018, data on attempted killings, human rights violations and other unresolved deaths. In addition to an article dealing with the structural LGBTIfobia that we live in Brazil and that has intensified. Above all, at a time when conservative and anti-LGBTI rights forces take over and begin to implement measures aimed at hampering access to rights and full citizenship, especially in Brazil.

We produced the remake of the movie "The First Bra Never Forget", created by Washington Oliveto in 1987. The film left behind a legacy of inserting in advertising the concept of the "first time" of a human being, treating with subtlety the process that occurs with a teenager who perceives the transformations happening with her body. The current movie "My First Bra" has been tailored to arouse public empathy, showing the real story of a father who does not understand what the child is experiencing, as well as much of the population.

At the end of the film in the same way that the father understands and accepts the daughter, we hope that the viewer becomes aware of and identifies with the understanding and acceptance of transsexual people. Taking reflection on this may be the great legacy of this film.

Based on the commercial classic of the 80s, the film draws attention to welcoming trans people into the family, one of the first spaces of transphobia faced. With the campaign, ANTRA, Transvestite and Transsexual Association aims to provoke discussion and reflection in society in general, and serve as a landmark for parents of trans teenagers because they believe that welcoming makes all the difference for the healthy development of their children. After all, trans children exist and need support!

The campaign was launched on April 22, 2019 on ANTRA's official Facebook page and has already reached more than 40,000 views in one week. The publicity of the media campaign was made by a strategic partner to ROIx Content, the largest program content, media and data intelligence company in Brazil that also develops significant international performance, with headquarters in several countries around the world. Exclusive articles have been published on major and major websites and portals specializing in advertising media such as Meio & Mensagem, Creation Club, Adonis Blog and 30 other publications.

The film seeks to raise awareness about violence and prejudice against transgender people, especially against children and adolescents in their intrafamilial settings, one of the first spaces of transphobia faced.

Published on the official Facebook page of ANTRA, the video has reached more than 40,000 views in media specialized in the LGBT segment and in general guidelines channels that reach society in a heterogeneous way. In the LGBT media, for example, in the Lucon Channel were 18,620 views in a week, in the channel "Put in the Wheel", 1260; in the Gay Guide São Paulo more than 600. In the general media we can highlight the UnkNown channel with more than 6 thousand; notebook More than the newspaper "O Estado de São Paulo" more than 2 thousand views; on the website "Reasons to Believe", 1024; portal of citizenship Free Catraca more than 600 among more than 30 publications.