Brand values: The greenest way to travel

German Rail’s 100% green energy powered trains are the most environmentally friendly way to travel in Germany.

The Brief

German Rail wanted a sequel to promote their summer offer.

They also wanted to raise awareness for eco-friendly travel and to convince Germans to travel by train instead of planes.

Meeting business objectives

- Awareness for eco-friendly travel with German Rail

- Increase of interest for the summer offer

- Increase of sales to the 2018 campaign

The goal: convince Germans that it is worth it to take vacations in Germany.

We leveraged our successful creative visual idea from 2018 to prove how they could enjoy the same experiences in Germany: A side-by side-comparison showing a beautiful international destination on one side and a surprisingly similar German one on the other.

In the 2018 campaign, we focused on price, demonstrating to travel enthusiasts that they could visit a look-alike destination within Germany for just 19 € by train, instead of taking an expensive flight.

In 2019, we focused on something much more important than money. Using atmosfair-data, we made travelers aware that there is a better option to producing tons of CO2 by plane: they could travel nearly CO2-free by train.

To give the videos even more relevance, they reacted to daily events like Fridays for Future demonstrations.

Completely automated.

In infinite variations.