Health and Wellness > Consumer Products
DENTSU Y&R, Tokyo / ANGFA / 2017
Overview
Credits
BriefExplanation
Many office workers are toiling away in an office which is, strangely enough, completely covered in oil. Struggling in this absolutely abnormal situation, they still endeavor to perform their job but in the end, their strength gives out, and they all fall onto the floor.
The office is a metaphor for the scalp, and the workers are a metaphor for hair. By visually explaining that oily scalp is nothing less than a living hell for hair, the film communicates how important it is to take care of your scalp with Scalp D.
BriefWithProjectedOutcomes
It is not allowed to explain efficacies of a shampoo such as“it grows hair” or“it cures hair loss”. This movie adds Scalp D a new value that it can help prevent hair loss by“cleaning up scalp environment“ as its core message.
EntrySummary
The Japanese are a serious people, and they tend to try to perform their duties no matter how harsh their work environment is. They live a very stressful life, and because of the stress their scalp becomes oilier, which in turn becomes a major cause for thinning hair. In fact, one in five Japanese men suffer from hair loss and feel a strong sense of inferiority because of that.
Scalp D is a shampoo that has been developed to prevent hair loss by normalizing the scalp condition that tends to become too oily. It is effective in washing away the excessively secreted oil and keeping the scalp clean.
The best thing you can do to prevent hair loss is to keep your scalp clean and healthy, even if your everyday life is full of stress. This creative work is meant to give viewers this new knowledge.
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