Serge Steijn (Strategy)

‘Opzij’, a Dutch feminist magazine, celebrated their 35th anniversary this year. The perfect timing for Amstel, Holland’s number 1 male beer, to show how emancipated they are. Even Amstel finds a woman opening a beer for her lazy, soccer watching husband, a bit old-fashioned. Using a bottle opener that is. Twist to open. New Amstel Easy Bottle.