Every new years eve a lot of young people in the Netherlands suffer serious injuries from fireworks. To warn young people about the dangers of fireworks and make them aware of the fact that most fireworks victims are injured by other peoples’ fireworks we created a viral video and interactive website. In the video we show a boy who is hit by fireworks, ends up in hospital and faces a surgeon that has a difficult task ahead. A few weeks later when the bandage is removed the boy discovers that the surgeon has recreated his face by putting his ass under his nose.....SHIT HAPPENS! On the website it was possible to create this video with another head placed on the main character. You could ‘Shit a Friend’. And watch some short and funny videos about igniting fireworks in a safe manner..