Media > Product & Service
GREY ESPAÑA, Madrid / FUNDACION ANAR / 2013
Awards:
Overview
Credits
Effectiveness
The outdoor uses a lenticular to assemble two messages : A warning for adults. And message, only for children, trying to create a safe and private environment that encourages them to request the help they want.
Execution
A child abuse victim needs a safe and private environment that encourages them to ask for the help they need. But, we found the one important problem: How can we get our message to them even when they are accompanied by an adult or their aggressor?
Strategy
ANAR Foundation manages in Spain the European unique phone number 116 111, to attend children and teenagers under a risk situation. On this telephone number, only for minors, they can find the help they need in a totally anonymous and confidential way - without anyone else knowing about it.
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