Design > Comprehensive Branding Programs
ERMOLAEV BUREAU, Moscow / OSTEO POLY CLINIC / 2016
Overview
Credits
CampaignDescription
Osteopathic doctors use their five fingers to treat people, Five main points in the name of the company perfectly fit into circle. The circle is a mark of the clinic and it’s a symbol of a human being in perfect condition.
Broken circle shows problems with health, its compositions stand for different diseases. The most distorted ones define the worst diseases. All identity elements work in connection with logo. If part of circle moves to the left, all the elements also move to the left.
Execution
The identity works on all media: from business cards and web site to doctors uniform and interior of the clinic. that was made in collaboration with Berlin based artist Asako Tokitsu.
Outcome
New brand identity helped to reflect the uniqueness of the clinic and win people’s confidence. Simple and smart solution allowed Osteo Poly Clinic to stand out from the competitors and attract the best professionals in medicine.
Strategy
We discovered that many people do not actually know what osteopathy is and how it works. Our goal was to explain the benefits of osteopathic treatment in a simple way and gain the trust of the audience.
Synopsis
Osteo Poly Clinic is a family clinic specializing in osteopathic medicine. The clinic’s approach is to restore harmony in a human body damaged by stress, diseases and injuries. Osteopaths use their hands to find the source of disturbance and to help the body activate the processes of self-healing.
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