Borealis (from Latin: northern, cold) is a packaging project for wild deep-sea fish. Borealis is a retail brand from Norebo – a leading fishing company in Russia, that owns a trawl fleet and does fishing in the northern seas.

Experimental approach and nature have helped us to make it alive, to show that fish is really wild. We have placed signs and graphics under the sea water, to let nature add the final touch to the design. We were surprised that real sea water gives us a variety of abstract graphics, which everyone can find their own association. The fish sign becomes alive and graphics start to look like the sea element, wild nature, aurora borealis, fish skin, ice, waves and so on.