Due to IP address and location targeting lots of people saw themselves, their neighbours and colleagues or the 'douches' they saw and hated for a long time. That made ones to care and share the project information and the others to be ashamed. Many people become 'parking douche' activists and downloaded the app while 'douche parking' have successfully started to become something to be ashamed of.

We've created a free app. It takes pictures of wrongly parked cars, saves the car number, type (e.g. crossover) and colour.

This data is streamed live to special banner ads that are targeted through IP address to locations where these cars were parked.

These banners work as pop-ups - you see a car with a number 'parked' on an article you read. When you hover the banner it lets you know that this car annoys people in certain street in the city right now just like it does on this site. A user was motivated to share the picture of the 'parking douche' in social media to close the banner.

People in Russia are more and more conscious about social affairs, politics and city management. They start to form strong citizens' community and participate in different activities to make their cities a better place to live. The-Village.ru is an on-line newspaper that dreams about new Moscow, new St.Petersburg and new Kiev that are rising and helps people to make the cities more comfortable, more beautiful and more friendly with information and digital tools to take an action.'Douche parking' is a huge city problem in Russia. There are not many places to park but also there are people who just don't care about others. We've decided to help people make such behaviour socially unacceptable using digital media.