Outdoor > Ambient (Non-Standard and Free-Format Outdoor Adve
M:UNITED, New York / MICROSOFT / 2016
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In the spirit of the Christmas Truce of 1914 when Germans and British soldiers laid down their arms to exchange food and souvenirs in observance of the holidays, two age-old rivals from the tech industry make peace, if only for one day. Peace on 5th was a live event filmed on location at New York City’s iconic 5th Avenue and was performed by a choir of 37 real employees from the tech industry.
EntrySummary
Over the years, these two companies have had a relationship that’s teetered from bitter rivals to amicable collaborators. This year, Microsoft used the holiday season as a catalyst for peace.
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