The action got free exposure from different media channels and through people on social networks, generating buzz for the campaign. In six weeks, over 4,000,000 signatures were gathered. Today, the Dominican government is working on an improved system for the protection of minors.

In order to demonstrate how peoples’ signatures could make a difference, we created direct response billboards depicting a child about to be abused. The billboards invited people to sign their name inside an outline between the victim and the aggressor. When complete, the silhouette of a person became visible, demonstrating how their names could help stop child abuse. The billboard read: “with your help we can stop this”, if people wanted more information the billboards directed them to a website.

In 2010, UNICEF asked us to create a petition campaign that would gather signatures to demand from the Dominican government an effective system for the protection of minors.People have always seen petitions as a sheet and a clipboard but they don't really know how adding their name can help the cause. Our billboards were a visual representation of how their names, united with others could stop abuse towards Dominican children.