We placed our ad in movie theaters, using the beginning of the movie people were about to see. When the production house intro began to appear the animation froze for short time intervals then resumed. This action was repeated a couple of times, creating the same sensation people experience when they’re watching a streaming video on a slow Internet connection. After a while, a cursor appeared minimizing the windows and a Youtube style screen appeared with the title of the movie they were about to see. This window was also minimized to reveal a computer desktop where a new Internet connection was searched. The person wrote Tricom’s Broadband Internet and chose it. After the connection was set up, the cursor went back to the movie window, refreshed the page and the movie uploaded instantly. After, it clicked on play, went to full screen and the real movie started once and for all, giving the sensation that it was being streamed on a high-speed internet connection.