Health care professionals who often see patients with obesity (primary care physicians, endocrinologists, gynecologists, nurse practitioners, physicians’ assistants).

The Picturing Obesity book required fair balance including Important Safety Information with boxed warning, safety claims, and “please see” lines throughout in addition to the Prescribing Information packaged in the back pocket of the book. This information was included based on regulatory requirements.

This book describes obesity as a health issue throughout the United States by referencing the stories of patients and their HCPs living in 3 distinct regions. Biloxi, Mississippi is in the American South, the region where obesity is most prevalent, and where language is often quite expressive. Here, being “big boned” is a frequently offered, tongue-in-cheek excuse for appearing to have obesity. Sacramento, California is on the West Coast, and Chatham, New Jersey is on the East Coast.

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