Direct > Digital & Social

#READINGFORROOTS

360i, New York / A & E TELEVISION NETWORKS / 2017

Awards:

Shortlisted Cannes Lions
CampaignCampaign(opens in a new tab)
Case Film
Presentation Image

Overview

Credits

Overview

More Entries from Co-Creation & User Generated Content in Direct

24 items

Grand Prix Cannes Lions
GOOGLE HOME OF THE WHOPPER

Use of Broadcast

GOOGLE HOME OF THE WHOPPER

BURGER KING, DAVID

(opens in a new tab)
Gold Cannes Lions
PRICE ON THE JERSEY

Retail, e-Commerce, Restaurants & Fast Food Chains

PRICE ON THE JERSEY

WALMART, DM9DDB

(opens in a new tab)
Gold Cannes Lions
FEARLESS GIRL

Financial Products & Services

FEARLESS GIRL

STATE STREET GLOBAL ADVISORS, McCANN NEW YORK

(opens in a new tab)
Gold Cannes Lions
PAYPHONE BANK

Commercial Public Services

PAYPHONE BANK

TIGO-UNE, GREY COLOMBIA

(opens in a new tab)
Gold Cannes Lions
SCHOOL FOR JUSTICE

Charities & Non-profit

SCHOOL FOR JUSTICE

FREE A GIRL MOVEMENT, J. WALTER THOMPSON AMSTERDAM

(opens in a new tab)
Gold Cannes Lions
MEET GRAHAM

Use of Ambient Media: Large Scale

MEET GRAHAM

TRANSPORT ACCIDENT COMMISSION, CLEMENGER BBDO MELBOURNE

(opens in a new tab)
Gold Cannes Lions
FEARLESS GIRL

Use of Ambient Media: Large Scale

FEARLESS GIRL

STATE STREET GLOBAL ADVISORS, McCANN NEW YORK

(opens in a new tab)
Gold Cannes Lions
GOOGLE HOME OF THE WHOPPER

Use of Technology

GOOGLE HOME OF THE WHOPPER

BURGER KING, DAVID

(opens in a new tab)
Gold Cannes Lions
SPANISH LESSONS

Use of Social Platforms

SPANISH LESSONS

NETFLIX, ALMA DDB

(opens in a new tab)
Gold Cannes Lions
HUNGERITHM

Real-Time Response

HUNGERITHM

MARS, CLEMENGER BBDO MELBOURNE

(opens in a new tab)
Gold Cannes Lions
THE COLOUR OF CORRUPTION

Data Strategy

THE COLOUR OF CORRUPTION

RECLAME AQUI, GREY BRAZIL

(opens in a new tab)
Gold Cannes Lions
HUNGERITHM

Use of Real-Time Data

HUNGERITHM

MARS, CLEMENGER BBDO MELBOURNE

(opens in a new tab)
Gold Cannes Lions
THE CHILD REPLACEMENT PROGRAMME

Acquisitions

THE CHILD REPLACEMENT PROGRAMME

MARS, COLENSO BBDO

(opens in a new tab)
Gold Cannes Lions
NEW AND NOT IMPROVED

Launch / Re-launch

NEW AND NOT IMPROVED

KRAFT, CP+B

(opens in a new tab)
Silver Cannes Lions
HUNGERITHM

Food & Drinks

HUNGERITHM

MARS, CLEMENGER BBDO MELBOURNE

(opens in a new tab)
Silver Cannes Lions
ADIDAS ODDS

Durable Consumer Goods

ADIDAS ODDS

ADIDAS, TAPROOT DENTSU

(opens in a new tab)
Silver Cannes Lions
GOOGLE HOME OF THE WHOPPER

Retail, e-Commerce, Restaurants & Fast Food Chains

GOOGLE HOME OF THE WHOPPER

BURGER KING, DAVID

(opens in a new tab)
Silver Cannes Lions
DRAG, DROP & GO

Travel, Transport & Leisure

DRAG, DROP & GO

CHEAPFLIGHTS, UNCLE GREY

(opens in a new tab)
Silver Cannes Lions
SKIP FRIDAY 13

Travel, Transport & Leisure

SKIP FRIDAY 13

LA LIBANAISE DES JEUX, IMPACT BBDO

(opens in a new tab)
Silver Cannes Lions
MEET GRAHAM

Public Sector

MEET GRAHAM

TRANSPORT ACCIDENT COMMISSION, CLEMENGER BBDO MELBOURNE

(opens in a new tab)
Silver Cannes Lions
BOOST YOUR VOICE

Use of Ambient Media: Large Scale

BOOST YOUR VOICE

BOOST MOBILE, 180LA

(opens in a new tab)
Silver Cannes Lions
BRADSHAW STAIN

Use of Broadcast

BRADSHAW STAIN

PROCTER & GAMBLE, SAATCHI & SAATCHI

(opens in a new tab)
Silver Cannes Lions
MEET GRAHAM

Use of Technology

MEET GRAHAM

TRANSPORT ACCIDENT COMMISSION, CLEMENGER BBDO MELBOURNE

(opens in a new tab)
Silver Cannes Lions
NOSULUS RIFT

Use of Technology

NOSULUS RIFT

UBISOFT, BUZZMAN

(opens in a new tab)

More Entries from 360i

24 items

Silver Cannes Lions
WAKE UP & SMELL THE BACON

Innovative Technology for Mobile

WAKE UP & SMELL THE BACON

KRAFT, 360i

(opens in a new tab)
Silver Cannes Lions
THE OREO BLACKOUT TWEET

Social Media & Viral Marketing

THE OREO BLACKOUT TWEET

MONDELEZ INTERNATIONAL, 360i

(opens in a new tab)
Silver Cannes Lions
SIZZL

Apps as Part of a Campaign

SIZZL

OSCAR MAYER, 360i

(opens in a new tab)
Silver Cannes Lions
ADAPTOYS

Social Purpose

ADAPTOYS

CHRISTOPHER & DANA REEVE FOUNDATION, 360i

(opens in a new tab)
Silver Cannes Lions
PHOTO COACH

Digital Billboard

PHOTO COACH

CANON, 360i

(opens in a new tab)
Bronze Cannes Lions
SIZZL

Food & Drinks

SIZZL

OSCAR MAYER, 360i

(opens in a new tab)
Bronze Cannes Lions
#MAMMING

Charity & not for Profit

#MAMMING

360i

(opens in a new tab)
Bronze Cannes Lions
PHOTO COACH

Ambient Use of Digital Technology

PHOTO COACH

CANON, 360i

(opens in a new tab)
Bronze Cannes Lions
THE OREO BLACKOUT TWEET

Viral Marketing

THE OREO BLACKOUT TWEET

MONDELEZ INTERNATIONAL, 360i

(opens in a new tab)
Bronze Cannes Lions
SIZZL

Integrated Campaign

SIZZL

OSCAR MAYER, 360i

(opens in a new tab)
Shortlisted Cannes Lions
SIZZL

Food & Drinks

SIZZL

OSCAR MAYER, 360i

(opens in a new tab)
Shortlisted Cannes Lions
GAME OF THRONES: ICE & FIRE

Live Broadcast/Live Streaming

GAME OF THRONES: ICE & FIRE

HBO, 360i

(opens in a new tab)
Shortlisted Cannes Lions
THE GREAT AMERICAN BACON BARTER

Best Use of Social Media

THE GREAT AMERICAN BACON BARTER

OSCAR MAYER, 360i

(opens in a new tab)
Shortlisted Cannes Lions
PHOTO COACH

Use of Outdoor

PHOTO COACH

CANON, 360i

(opens in a new tab)
Shortlisted Cannes Lions
#ROASTJOFFREY

Use of Social Audience in a Direct Marketing Campaign

#ROASTJOFFREY

HBO, 360i

(opens in a new tab)
Shortlisted Cannes Lions
GAME OF THRONES: ICE & FIRE

Use of Social Platforms

GAME OF THRONES: ICE & FIRE

HBO, 360i

(opens in a new tab)
Shortlisted Cannes Lions
SIZZL

Use of Mobile

SIZZL

OSCAR MAYER, 360i

(opens in a new tab)
Shortlisted Cannes Lions
GAME OF THRONES: ICE & FIRE

Rich Media

GAME OF THRONES: ICE & FIRE

HBO, 360i

(opens in a new tab)
Shortlisted Cannes Lions
#CATCHDROGON

Social Brand Experience

#CATCHDROGON

HBO, 360i

(opens in a new tab)
Shortlisted Cannes Lions
#READINGFORROOTS

Co-Creation & User Generated Content

#READINGFORROOTS

A & E TELEVISION NETWORKS, 360i

(opens in a new tab)
Shortlisted Cannes Lions
#WEIGHTHIS

Social Video

#WEIGHTHIS

NESTLE, 360i

(opens in a new tab)
Shortlisted Cannes Lions
GAME OF THRONES: ICE & FIRE

Social Video

GAME OF THRONES: ICE & FIRE

HBO, 360i

(opens in a new tab)
Shortlisted Cannes Lions
GAME OF THRONES: ICE & FIRE

Interactive Video

GAME OF THRONES: ICE & FIRE

HBO, 360i

(opens in a new tab)
Shortlisted Cannes Lions
SIZZL

Targeted Communication

SIZZL

OSCAR MAYER, 360i

(opens in a new tab)