Print and Publishing > Product & Service
Y&R PRAGUE, Prague / EGIS / 2012
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Disinfecting wounds on kids can be an ordeal, as sometimes the cleaning and disinfecting process causes them as much pain as the accident itself.The idea portrays exactly that, in a series of actions how disinfecting can be equally painful as the accident. Betadine's formulation disinfects wounds without the burning sensation. This way the victim doesn’t have to experience pain twice.
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