Outdoor > Innovation in Outdoor
Y&R ANZ, Melbourne / MONASH UNIVERSITY / 2018
Awards:
Overview
Credits
BriefExplanation
Monash University created the Sip Safe wristband to empower young people to test if their drink has been spiked. The wearer simply puts a drop of their drink onto the wristband and in a short amount of time the wristband changes colour if it has been exposed to ketamine or GHB – two common drink spiking drugs.
By using the design of wristbands seen at festivals and youth events we embedded our message into the environment of our audience. The wristbands were distributed to school leavers at the week-long national end of exams party, we also distributed wristbands on university campuses and in known university bars, clubs and hang outs.
Implementation
Designed to work in busy social environments the Sip Safe wristband takes an innovative step in the outdoor category through a number of key areas.
Firstly, by providing the ability to test a drink it gives freedom to manage risk for the wearer wherever they go. Secondly, it protects the user simply by wearing it as the wristband provides a clear visual deterrent to any would be drink spiker in the area. And thirdly the wristband can incorporate the logos of any brand, nightclub or festival that provides these wristbands to its patrons. In essence the Sip Safe wristband extends the Monash University brand into the outdoor realm as a caretaker and educator.
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