Insomnia is not only annoying: it's a disease in itself.

Over 3/4 of adults living in big cities experience sleep disorders 2-3 times a week, which leads to other conditions such as diabetes, high blood pressure, depression.

So now hopefully we can help them sleep happily ever after.

Rx brands can only communicate with non-HCP in an unbranded way.

"Once upon a time in a country named Brazil

There were more than 80 million who could not sleep well still."

A huge parcel of the Brazilian population suffer from sleep disorders, including troublesome sleeping and several awakenings in the middle of the night.

"Oh... if they were kids, we would tuck'em and tell a story

Wait a sec, we can do that! With the Sleep Time Stories!"

Sleep Time Stories are parodies of fairy tales to talk about insomnia in a way never dreamed before. Created to take adults to the dreamland, they appear late at night on Instagram to deliver not only entertainment, but also relevant content on how to have a better sleep routine, proper information about serious sleep disorders and how to treat them.

"So when they open Instagram to check their feed late at night

In their favorite influencers' feed, they would find our lullabies."

Smartphones do no good in bedtime. That's why we used some techniques to create the proper digital environment and reduce its harmful effects.

"Blue-light filters, binaural sounds and techniques of hypnosis

Our stories put them to sleep, and helped them find a diagnosis."