This is a campaign of 4 Tiger Beer credential films, each capturing the dynamic energy of its heartland: the streets of contemporary Asia.

In each spot the viewer is taken to a real Asian scenario such as street-food hawker stands, secret club entrances, roof bars and even the Tiger brewery itself, each showing Tiger Beer in its natural habitat and sharing with us an element of the brand.

Each spot is dynamically edited and music scored in a style that shows the hectic nature of each environment.

Tiger beer is Asia’s number 1 beer, and is widely known as “the beer of the streets” in light of its long association with street-level art and culture and dependence on street-food tables, street bars or other outdoor venues for the majority of its revenue (62% sales). It’s also the fastest growing premium beer in the world, the only Asian beer in the top 10, and has to compete against other global premium brands as well as local national brands.